Eight years at Indiana University designing brand systems, print and large-format, motion and explainer video, presentations, and AI-assisted production. Brief to press-ready file.
The core of the work: holding an identity steady while designing at volume, across formats, channels, and styles.
One program title worked up three ways, with different palettes and motifs, each built as both a compact card and a full course banner. The IU School of Medicine and Riley Children's co-brand holds across all of them.
A working draft in Illustrator, fitting a full course name into the layout to see how it holds before a direction is chosen. Once the client signs off on a version, the approved layout becomes the reusable template.
A single course identity resized and reformatted for the places it needed to run, from the course card to social. Same system, rebuilt to fit each spec.
A reusable card, banner, and infographic system for a multi-course law-enforcement training series. Four courses on one shared identity: same type system, badge, and photo treatment, recolored and recaptioned per topic, so the look carries from one course to the next.
The same course identity holding up from a full-width banner down to a 250-pixel Canvas thumbnail.
One of the textless photographic headers used inside the courses, part of the same photo treatment the cards are built on.
Dense procedural content from subject-matter experts, rebuilt as a clean five-step cycle. Photography keyed to each step, the decision criteria held in the center.
A few layout directions worked through before the final. The model itself was revised with the SMEs along the way, growing from four steps to five.
Outward-facing pieces and press-ready files: event graphics, large-format posters, promotional flyers imposed for print runs, and a set of collectible cards.
Custom two-sided trading cards spanning eras of IU men's basketball, built for the History of IU Basketball course. Hover or tap to flip. Course work created for IU.
An IU-branded event graphic, print-ready and selected for production.
A brand-aligned conference poster with a clean, press-ready hand-off.
A promotional flyer driving faculty to an IU teaching-tools site.
Promotion for a generative AI training course built for K-12 teachers. The mascot carries over from the GenAI course identity, and the QR code routes to enrollment on IU Expand.
The same piece reworked to a 4:5.25 flyer and imposed two-up by two-up on a letter sheet with crop marks, ready to cut and stack for distribution to schools.
Produced end to end: script, voiceover, animation, and edit. One is student-facing marketing; one runs on an AI production pipeline.
An onboarding piece welcoming new online students. Editing and motion work; voiceover self-recorded.
Avatar and voiceover generated in HeyGen, student-teacher interactions animated in Powtoon, edited together in Premiere Pro.
The animated opening slides I built for a few presentation decks. A quick sample of slide and motion work for executive and faculty-facing talks.
AI belongs in the workflow, not in the final content. These are production tools I built and direct, with accuracy and consistency staying with me.
To illustrate a Social Work case study, I built a custom ChatGPT agent that keeps the same characters' faces consistent across completely different settings: home, work, hospital, pharmacy, grocery. Holding a face steady across scenes is the hard part. The agent is mine to share, so you can try it yourself or have me walk through how it's built.
A Gemini Gem that helps faculty turn a finished script into an animation storyboard. My production preferences and limits are built in, so it asks for the right level of detail for the subject: more granular for something like a medical animation, broader and lighter for a workplace conversation. It does the first pass of art direction with me, so a request lands ready to build instead of needing a round of back and forth.
I'm a graphic designer at Indiana University who turns technical, complicated material into visuals people actually get, without letting the brand slip. I like owning a project end to end, from the creative brief to the file that goes to the printer.
Open to graphic design and visual communications roles. The fastest way to reach me is email.
adam@madwolf.design