Cross-format setExpand · LinkedIn
GenAI for Instructional Design
A single course identity resized and reformatted for the places it needed to run, from the course card to social. Same system, rebuilt to fit each spec.
Graphic Designer · Bloomington, IN
I make complex things clear, and keep them on brand.
Ten-plus years at Indiana University designing brand systems, print and large-format, motion and explainer video, presentations, and AI-assisted production. Brief to press-ready file.
Brand systems & scale
One brand, many surfaces.
The core of the work: holding an identity steady while designing at volume, across formats, channels, and styles.
GenAI for Instructional Design: one identity, every channel
Expand course card
LinkedIn 1:1
LinkedIn 4:5
Earlier banner directions
Background and type directions explored for the course banner before the circuit-board version was chosen.
ILEA In-Service Training: one course system
De-escalation
Addiction
Disabilities
Mental Health
Course brand systemIU Expand · 2022 – present
ILEA In-Service Training
A reusable card, banner, and infographic system for a multi-course law-enforcement training series. Four courses on one shared identity: same type system, badge, and photo treatment, recolored and recaptioned per topic, so the look carries from one course to the next.
One identity, resized for every placement
Course banner
Expand card
Canvas · 250px
The same course identity holding up from a full-width banner down to a 250-pixel Canvas thumbnail.
In-course headers & video graphics
Video splash · instructor intros
The opening frame from the course video where the instructors introduce themselves, on the IU crimson pattern.
Course header · textless
One of the textless photographic headers used inside the courses, part of the same photo treatment the cards are built on.
Process infographic
Process infographic · final
The De-Escalation Model
Dense procedural content from subject-matter experts, rebuilt as a clean four-step cycle, with scenario photography keyed to each step.
Earlier layout directions
A few layout directions worked through before the final. The model itself was revised with the SMEs along the way.
Pediatric Behavioral Health
Brand system · variationsCo-brand: IU School of Medicine + Riley
Three directions for one identity
One program title worked up three ways, with different palettes and motifs, each built as both a compact card and a full course banner. The IU School of Medicine and Riley Children's co-brand holds across all of them.
Course banner
Canvas card · 320px
Long-title draft
Checking a real, long course title
A working draft in Illustrator, fitting a full course name into the layout to see how it holds before a direction is chosen. Once the client signs off on a version, the approved layout becomes the reusable template.
Marketing & print
Made to be seen, ready for print.
Outward-facing pieces built to spec: event graphics, large-format posters, and a set of collectible cards designed for an online course.
History of IU Basketball: flip a card
Custom two-sided trading cards spanning eras of IU men's basketball, built for the History of IU Basketball course. Hover or tap to flip. Course work created for IU.
Events & large-format
Event graphic2025
Tech Fair 2025
An IU-branded event graphic, print-ready and selected for production.
Large-format print2025
Unizin Data Platform poster
A brand-aligned conference poster with a clean, press-ready hand-off.
Promo flyerWeb + print
Technology Tool Finder
A promotional flyer driving faculty to an IU teaching-tools site.
Motion & video
Finished video, start to end.
Produced end to end: script, voiceover, animation, and edit. One is student-facing marketing; one runs on an AI production pipeline.
Student-facing marketing
IU Online onboarding
An onboarding piece welcoming new online students. Editing and motion work; voiceover self-recorded.
AI production pipeline
AI-assisted explainer
Avatar and voiceover generated in HeyGen, student-teacher interactions animated in Powtoon, edited together in Premiere Pro.
Animated openers for presentation decks
Executive deck
Division identity
Faculty-facing
The animated opening slides I built for a few presentation decks. A quick sample of slide and motion work for executive and faculty-facing talks.
AI in practice
AI as a production tool, directed.
Not AI as a content generator. It's AI built into a real workflow, with a human keeping accuracy and consistency in hand.
Character consistencyChatGPT
One family, every scene
To illustrate a Social Work case study, I built a custom ChatGPT agent that keeps the same characters' faces consistent across completely different settings: home, work, hospital, pharmacy, grocery. Holding a face steady across scenes is the hard part. The agent is mine to share, so you can try it yourself or have me walk through how it's built.
Workflow agentGemini Gem
Storyboard intake for animation requests
A Gemini Gem that helps faculty turn a finished script into an animation storyboard. My production preferences and limits are built in, so it asks for the right level of detail for the subject: more granular for something like a medical animation, broader and lighter for a workplace conversation. It does the first pass of art direction with me, so a request lands ready to build instead of needing a round of back and forth.
About
I'm a graphic designer at Indiana University who turns technical, complicated material into visuals people actually get, without letting the brand slip. I like owning a project end to end, from the creative brief to the file that goes to the printer.
Contact
Let's talk.
Open to graphic design and visual communications roles. The fastest way to reach me is email.
adam@madwolf.design